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The 6th Pet Industry Leaders Internet Conference Held in Beijing

On April 23rd, Chirui Media and CIPS jointly launched the 6th Pet Industry Leaders Internet Conference at V-Continent Beijing Parkview Wuzhou Hotel. Many Chinese pet industry professionals gathered in Beijing to contribute ideas, empower pet industry, enhance brand influence, and promote the industry to a new level.

Nearly 300 first-line e-commerce procurement channels are connected with high-quality brands and production plants to promote business and explore future development trends. In the meanwhile, experts and scholars in marketing and e-commerce operations have presented wonderful speeches on practical tools. These speeches covered product innovation, brand marketing, new product development, channel development and other fields. The release of the China Pet Industry Big Data White Paper has become a highlight of the conference. The white paper released the e-commerce data of the pet industry in recent years. It also has an interpretation of pet owners and analysis of future industry trends, helping practitioners to find their own advantages and promote the industry chain.

Ms. Yang Cheng, General Manager of CIPS, has stated, since the reform and opening up, China has seized the opportunities brought by the international industrial transfer. Under the advantages of policies, labor and raw materials, a number of OEM manufacturers have emerged. Nowadays, the production capacity of Chinese manufacturers has improved, and the independent R&D capabilities are gradually maturing. From the processing plants behind the scenes to the center of the stage, brand awareness of Chinese manufacturers is gradually established. Large-scale production manufacturers have built up great reputation overseas and internally. This developing process has reflected the growing of China pet industry.


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